Sharing the path with a smile in the South Downs National Park

I’m contacting you about an initiative we’re running with the South Downs National Park Authority. During the Easter break, the SDNPA are encouraging everybody who’s out and about on the trails to share the path with a smile. It would be great if you could get involved.

We’ll have teams out at three busy locations across the park on Sunday and Monday, dressed in bright colours with big “hello” signs handing out especially cheery greetings; we’re launching a lovely short film on Friday; and we’re encouraging partners big and small to get involved by spreading the message to their customers, members, followers and supporters. We’re anticipating a fair bit of news about the activity in the media over the coming week too.

Please have a look at the attached briefing. And here’s a link to access assets for you to share via your website, social media channels or in person: http://bit.ly/1pHeXZl

Do let me know what you think.

All the best,
Rob

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